Metro by T-Mobile
Nada Yada Yada
In a category filled with fine print, Nada Yada Yada is a silly way to say something pretty profound: no bullshit.
My partner, Jose Gordillo, and I developed the campaign as we were pitching Metro at OKRP. We won, and have since led creative with an insanely talented multi-cultural, bilingual team.
Recognition:
• One Show 2024 Shortlist
• Webby 2024 Honoree
Hispanic
Having a diverse team that reflects our consumer base, we focus on creating bespoke stories rooted in cultural authenticity for both English and Spanish-speaking audiences. Especially when leveraging Metro’s partnership with Liga MX and Univison.
Social
We partnered with influencers renowned for their no-BS stance and created a wide range of bespoke social content to reinforce Metro’s commitment to their crusade against yada yada.
Campaign guidelines
After ideating the Nada Yada Yada campaign, I led the creation of the campaign guidelines. While living within existing Metro guidelines, we refreshed the Metro brand and created a look that helps them stand out against competitors.
Credits:
Agency: OKRP
ECD: Matt McNulty & Ben Pfutzenreuter
CD: Mike Costello & Javier Valle
ACD: Alison Galarza & Jose Gordillo
Director: Adriana Cruz
Edit: Whitehouse Post
Music: Beacon Street
Producer: Thomas Anderson, Whitney Cusack
Social: Koa Webster, William Owusu, Tiffany Williams