Carmex

SuperCran Launch

We were tapped to launch the latest Carmex lip butter and worked with the stop-motion masters at Visual Country to create bespoke digital and print assets made entirely of cut paper.

Social

Comp vs Final

I worked alongside the Visual Country team to recreate my designs into cut paper.

My Role: Art Direction / Concept

Credits:
Client: Carmex
ECD: Brian Ganther
GCD: Matt Herrmann
CD: Brian Steinseifer
Copywriter: Michael Bleach
Stop-Motion Animation: Visual Country
Agency: BVK