Metro by T-Mobile’s Super Bowl Debut
Metro by T-Mobile
Misson Against Yada Yada
For their first-ever Super Bowl commercial, Metro wanted to embrace the roots of their primarily Hispanic consumers and lean into “spanglish”. We teamed up with the beloved Luis Guzman to sing the iconic Ricky Martin track “Livin La Vida Loca” on its 25th anniversary and went on a mission against yada yada.
Ranked #7 of all English and Spanish Super Bowl Spots
YOUTUBE ADBLITZ Ranked #1 Spanish Language Super Bowl Spot
38% more impressions than our biggest competitor
100%-200% more organic engagement than competing brands
RECOGNITION
Ad Age / Little Black Book / Shoot Online / Adweek / Teen Vogue / Mitú
My Role
Associate Creative Director, Art
Credits
Agency: OKRP
Director: Dave Meyers
ECD: Ben Pfutzenreuter & Matt McNulty
GCD: Rony Castor
CD: Javier Valle & Ricardo Vallejo
ACD, copy: Jose Gordillo
Sr AD: Koa Webster
Producer: Thomas Anderson
Production: Radical Media
Edit: Graham Turner / Union
Color: Dante Pasquinelli / Ethos
Music: Beacon Street