A reality dating show to get over your ex…wireless carrier
Metro by T-Mobile
Nada Yada Island
Metro By T-Mobile’s media-obsessed, multicultural customers love reality television like Love is Blind, Love Island, and Casa De Amor. But they hate the commercial breaks that stand between them and their favorite cast members. So we turned every commercial break into an episode of our own reality TV show.
RECOGNITION
Dating show parodies have been done before.
But we didn’t want to parody, we wanted to make our show indistinguishable from the “real” shows. So we enlisted real reality stars from popular shows like Love is Blind, Love Island, and Casa de los Famosos. We hired legendary TV directors Jason Wolnier, Nathan Fielder, and Ana Fabrega.
They brought along an incredibly talented production crew, many of whom worked on the very reality shows we were referencing.
Sprinkle in some manufactured (and real) drama, and things blew up.
We created 5 episodes to be released on social and during commercial breaks of real reality shows. A reality show within a reality show. So basically Inception, but gaudier and with more bikinis.
My Role
Associate Creative Director, Art
Concept
Design
Credits
Agency: OKRP
Director: Jason Woliner, Nathan Fielder, Ana Fabrega
ECD: Ben Pfutzenreuter & Matt McNulty
GCD: Rony Castor
CD: Javier Valle, Ricardo Vallejo, Mike Costello
ACD, copy: Jose Gordillo
CD, Social: Michi Robles
Sr Creatives, Social: Koa Webster & Tanner Manscill
Jr Creatives, Social: William Owusu & Tiffany Morris
Photography: Quinn Gravier
Editors: Andrew Fitzgerald, Terry Huynh, Pablo Piriz
Production designer: Richard Lassalle
Producer: Jacob Vogt
Production: Caviar