No, it’s not from Seinfeld.
Metro by T-Mobile
Nada Yada Yada
Put some credit on Lenny Bruce’s name - he didn’t go down as a comedy legend for people to attribute “yada yada yada” to a 90s sitcom. Nada Yada Yada is a silly way to say something pretty profound: no bullshit. In a category filled with fine print, hidden fees, and sneaky credit checks - Metro aims to put an end to the BS. Since being a part of the winning pitch team and developing the campaign, I have helped lead a talented, multi-cultural team, continually elevating Metro's marketing presence.
RECOGNITION
One Show Shortlist
Webby Honoree
Social
We partnered with influencers renowned for their no-BS stance and created a wide range of bespoke social content to reinforce Metro’s commitment to their crusade against yada yada.
“Yada yada” doesn’t translate directly to Spanish. There’s a lot of different ways to say No BS, and it differs per country. And we found that beautiful.
So we created a spot that hits on how no matter what country you’re from, we can all get behind No BS in our wireless service.
Our team reflects our diverse consumer base. So instead of simply translating English spots to Spanish, we create bespoke Spanish spots rooted in authentic insights. Especially when leveraging Metro’s partnership with Liga MX and Univison - we all know how annoying it is when your in-law supports your rival team. This may or may not have been inspired by a true story of a team member’s family asada.
My Role
Associate Creative Director, Art
Concept
Design
CREDITS
Agency: OKRP
ECD: Ben Pfutzenreuter & Matt McNulty
GCD: Rony Castor
CD: Javier Valle, Ricardo Vallejo, Mike Costello
ACD, copy: Jose Gordillo
Sr Creatives: Koa Webster & Tanner Manscil
Jr Creatives: William Owusu & Tiffany Williams
Producer: Thomas Anderson, Whitney Cusack
Music: Beacon Street