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Carmex

SuperCran Launch

We were tapped to launch the latest Carmex lip butter and worked with the stop-motion masters at Visual Country to create bespoke digital and print assets made entirely of cut paper.

Concept
vs Final

I worked alongside the Visual Country team to recreate my designs into cut paper.


My Role
Art Director
Concept

Credits
Agency: BVK
ECD: Brian Ganther
GCD: Matt Herrmann
CD: Brian Steinseifer
Copywriter: Michael Bleach
Stop-Motion Animation: Visual Country

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